【PC游戏】巴西监管机构批准了微软对动视暴雪的收购拟议


3楼猫 发布时间:2022-10-06 15:19:34 作者:游戏资讯BOT Language

来源:Aroged

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从巴西传来关于微软收购动视暴雪的明确消息,经济保护委员会(CADE)表示,它已经批准了这项合并,没有做出任何限制。

"考虑到《使命召唤》的受欢迎程度,我们有理由认为,如果动视暴雪的游戏不再在索尼游戏机上提供,PlayStation用户可能会选择转向Xbox甚至PC,以继续获得该系列游戏,另一方面,我们也可以认为,如果即将到来的《使命召唤》游戏成为微软生态系统的专属游戏,但这种可能性不会危及行业竞争。”

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此外,必须强调的是,CADE的核心目标是保护竞争,作为促进巴西消费者福祉的手段,而不是维护某些竞争对手的特殊利益。

最后,不能忽视受第12.529/2011号法律保护的合法利益的所有者是实体,而不是作为个人实体的竞争者或经济经营者。

除巴西外,沙特早在八月就批准了该项收购;美国FTC可能在11月底前对此做出裁决;英国监管机构将在明年3月1日前作出决定。索尼将全部希望都寄托在英国及欧洲监管当局身上了。


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Brazilian regulator clears Microsoft’s proposed acquisition of Activision Blizzard! A clear announcement comes from Brazil about the acquisition of Activision Blizzard by Microsoft: Approved! The planned takeover was approved by the Brazilian supervisory authority without any restrictions or further instances. On Wednesday, the country’s Economic Defense Council (CADE) said it had approved the merger without restrictions. “Given the popularity of Call of Duty, it’s reasonable to assume that if Activision Blizzard’s games were no longer available on Sony consoles, PlayStation users might choose to switch to Xbox or even PC to continue having access to the franchise’s games,” reads the CADE’s summary. “On the other hand, it’s also fair to assume that if upcoming Call of Duty games become exclusive to the Microsoft ecosystem would be available.” “Nevertheless, one cannot exclude that Microsoft considers an exclusivity strategy for Activision Blizzard games potentially profitable, even if a decision in this direction could result in the loss of a relevant part of sales, users and even popularity of Call of Duty .” “Theoretically, such a strategy could help boost Xbox sales, expand the Game Pass subscriber base, and strengthen network effects in the Microsoft ecosystem to offset any short-term loss of revenue from game sales.” The CADE ruling goes on to say that exclusive content is “very important” for competition in the console market and is one of the key factors behind PlayStation and Nintendo’s market leadership. “Exclusive games are a benchmark for competition between Microsoft and SIE, although to date no company has developed or acquired an exclusive game that has decisively tilted the balance in favor of a console. That’s because proprietary exclusives are less popular and bring in less revenue than AAA third-party games that were available on Xbox and PlayStation by then.” “As previously mentioned, Nintendo does not currently rely on Activision Blizzard content to compete in the market. Sony, in turn, has several attributes – strength of the world’s leading brand for more than 20 years, extensive experience in the industry, largest user base, largest number of installed consoles, robust catalog of exclusive games, multi-publisher partnerships, brand-loyal consumers, etc. – which contribute to this likely to maintain PlayStation’s competitiveness in a possible post-acquisition scenario, even if access to Activision Blizzard content is lost.” “In addition, it is important to emphasize that the central objective of CADE’s activities is the protection of competition as a means of promoting the well-being of Brazilian consumers, and not the defense of the particular interests of certain competitors.” “Finally, one must not lose sight of the fact that the owner of the legal interests protected by Law No. 12.529/2011 is the entity and not the competitor/economic operator as an individual entity.” “In that sense, SG/Cade, while acknowledging that a portion of PlayStation console users (by Sony) may decide to switch to Xbox if Activision Blizzard’s games – and Call of Duty in particular – become exclusive to the Microsoft ecosystem, does not believe that such an opportunity in itself poses a threat to competition in the console market as a whole.” = Partner & affiliate links: Possible listed offers are usually provided with so-called affiliate links. With a purchase through one of these links you support Xboxdynasty. Without affecting the price, we receive a small commission from the provider and can offer this website to you free of charge.


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